The Strategic Role of Corporate Social Responsibility in Advancing Sustainable Business Practices

Authors

  • Dr. Anjani Singh Chouhan

Keywords:

Corporate Social Responsibility, Sustainability, Ethical Business, Stakeholder Engagement, Strategic CSR

Abstract

In an era marked by heightened environmental awareness and social accountability, Corporate Social Responsibility (CSR) has emerged as a critical mechanism for fostering sustainable business practices. This paper explores the multifaceted role CSR plays in embedding sustainability into corporate strategies, operations, and stakeholder engagement. Drawing on case studies and theoretical frameworks, the study examines how CSR initiatives not only enhance a company’s ethical posture but also drive long-term value creation by aligning business objectives with environmental and social imperatives. The research investigates the strategic integration of CSR in key domains such as resource efficiency, ethical supply chain management, employee well-being, and community development. It also evaluates how transparency and stakeholder communication contribute to accountability and trust, amplifying the positive impact of CSR activities. Additionally, the paper analyzes the challenges organizations face in balancing profit motives with sustainability goals, especially in regions with limited regulatory oversight. Findings indicate that companies with well-structured CSR programs are more likely to experience reputational gains, innovation-driven growth, and improved risk management. Furthermore, CSR serves as a catalyst for cultural change, encouraging organizations to adopt more inclusive and forward-thinking approaches to business.

References

Ganescu, M. C. (2012). Corporate social responsibility, a strategy to create and consolidate sustainable businesses. Theoretical & Applied Economics, 19(11).

D’amato, A., Henderson, S., & Florence, S. (2009). Corporate social responsibility and sustainable business. A Guide to Leadership tasks and functions, 102.

Herrera, J., & de las Heras-Rosas, C. (2020). Corporate social responsibility and human resource management: Towards sustainable business organizations. Sustainability, 12(3), 841.

Ye, J., & Dela, E. (2023). The effect of green investment and green financing on sustainable business performance of foreign chemical industries operating in Indonesia: the mediating role of corporate social responsibility. Sustainability, 15(14), 11218.

Li, Y., Al-Sulaiti, K., Dongling, W., Abbas, J., & Al-Sulaiti, I. (2022). Tax avoidance culture and employees' behavior affect sustainable business performance: the moderating role of corporate social responsibility. Frontiers in Environmental Science, 10, 964410.

Downloads

Published

31-05-2025

How to Cite

Dr. Anjani Singh Chouhan. (2025). The Strategic Role of Corporate Social Responsibility in Advancing Sustainable Business Practices. Kavya Setu, 1(5), 41–54. Retrieved from https://kavyasetu.com/index.php/j/article/view/35

Issue

Section

Original Research Articles

Similar Articles

1 2 3 > >> 

You may also start an advanced similarity search for this article.